MARTHA STEWART CASE STUDY - Jena Carlin Creative Food Photography

CASE STUDIES

Martha Stewart

SERVICES
Editorial Food and Lifestyle photography
BRAND PERSONALITY
Innovative, Homey, Aspirational, Stylish, Traditional, Celebratory
LOCATION
Our Studio

Martha Stewart | Naturally Dyed Easter Eggs

This late winter/early spring portfolio shoot was inspired by a collection of props. I had been wanting to use the blue enamelware and tarnished silver dishes all winter, and finally the right idea came to mind - Easter! I used red cabbage and masking techniques to naturally dye the eggs, and the whole look really came together.

white eggs in a carton and on a grid with dying supplies on a white wood surface. setup image for diy cabbage dyed eggs photography

Webpage on Martha Stewart featuring article about naturally dyeing eggs with cabbage. Food photographer article on Martha Stewart.

Overhead images of hard boiled egg in skinny mason jar filled with blue cabbage dye.

Halved red cabbage in a metal pot with a handle and the lid on the surface behind. Process shot for diy blue cabbage dyed eggs photography.

Blue cabbage dye samples on natural watercolor paper for dyed egg photography

Four blue and white dyed easter eggs stacked in a narrow mason jar on a white wood surface with accessories around for dyed egg photography

Overhead eggs photography image of dyed blue and white easter eggs on a white wood plank surface.

Closeup of a bunch of blue and white speckled eggs dyed with blue cabbage natural dye.

Styled blue glass dish with blue and white dyed eggs on a white wood surface with blue hydrangeas, a tea set, and salt and pepper on the table. Final result of diy dyed eggs photography

Two blue and white speckled eggs in shiny silver egg cups on white wood surface. Blue cabbage dyed eggs

Martha Stewart | Hot Cocoa Bar

I have a big crafty side, so when food stylist Jim Rude and I were hired by Martha Stewart to create a shoot around hosting a hot cocoa party, we went all out! Homemade hot cocoa mix, flavored syrups, and squishy marshmallows found a home in a rustic DIY setup with flannel mug cozies. The festive atmosphere was right at home on MarthaStewart.com, among other great ideas from the queen of party planning!

lines of homemade marshmallows being cut into cubes on a wood surface for hot drink photography

Webpage on Martha Stewart website featuring Article about crafty DIY hot cocoa bar for party. Setup for hot drink photography

Overhead drink photography of two copper mugs filled with hot chocolate and heaped with homemade marshmallow cubes

Two copper mugs of hot cholate topped with homemade marshmallow cubes. Mugs are wrapped in Christmas sweater cozies for drink photography

Drink photography pour shot gif or cinemograph of hot coffee being poured into a steaming copper mug with twinkle lights in the background.

Overhead shot of pan of homemade marshmallows being cut into rows and then cubes on a wooden surface. Getting ready for drink photography of hot chocolate.

Set of three chocolate cups filled with hot cocoa mix and peppermint for drink photography. The cup in front is broken open so you can see the inside.

Martha Stewart | Vintage Circus Birthday Party

This birthday shoot took place before and during an actual birthday party for my elder son, Austin. Like any mom, I love to celebrate my boys and capture special moments, and when you’re a photographer that means styling the whole thing so the memories are picture perfect. We had a blast with our old-timey circus theme including a homemade can toss game and many tasty treats. Both the craft and the party setup were featured on MarthaStewart.com.

A line of goldfish bowls on a shelf ready to be won as prizes at a circus themed birthday party.

Webpage from Martha Stewart website with article from Jena Carlin on creating a circus themed birthday party for her one year old son including food photography and DIY

Tower of cans stacked on a barrel covered in vintage paper with a baseball for a DIY carnival game. Part of a circus themed birthday party.

Little boy in brown hat with a big silly flower and an oversized patterned bow with a circus backdrop for a birthday party event photography

Goldfish in a bowl with beautiful ight and reflections.

Closeup event photography of cans covered in vintage circus paper for a carnival game.

A blue and white ombre cake with strawberries pouring out of the center on a white cake plate. Cake photography for circus themed birthday party

baby boy in clown costume with vintage painted barrels and circus decorations for birthday party event photography.

Blue and white ombre cake on a white cake stand with a pennant cake topper with flags that spell "one". Cake photography for circus themed birthday party.

Vintage circus red and white popcorn bags for circus themed birthday party

DIY signpost for circus themed birthday party planned by food photographer Jena Carlin

Give your audience a visual story they can aspire to!

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