BLUEBERRY COUNCIL CASE STUDY - Jena Carlin Creative Food Photography

CASE STUDIES

U.S. Highbush Blueberry Council

SERVICES
Commercial Food Photography

BRAND PERSONALITY
Collaborative, Innovative, Healthful, Fresh

LOCATION
Our Studio

U.S. Highbush Blueberry Council | Website and Branding Photography

The mission of the U.S. Highbush Blueberry Council is to grow consumer demand for and education about blueberries on the global market. When brainstorming the look they wanted to achieve, the ad agency used a couple of my images on their internal mood board. Luckily for me, they went back to the source for their whole campaign! It was important for them to show the range and convenience of blueberries to attract grocery and other business clients I was so thrilled to showcase the blueberry in so many diverse and inspiring ways: from fresh or freeze-dried to canned, from frozen smoothie cubes and fruit leather to compound butters and savory appetizers!

Dark and moody branding photography for Blueberry Council with blueberry and cream cheese tamales on stacked plates and fork digging in.

Overhead shote with blueberry cannoli and butter knives with three different blueberry fillings on the ends laying on a bed of blueberries. Images of blueberries for the blueberry council.

Dark and moody branding photography for Blueberry Council with blueberry and cream cheese tamales on stacked plates.

A plastic container of blueberry hummus with toppings on a concrete surface with other plates and a wooden spoon.

Overhead shot of jumbo blueberry cinnamon roll on a bronze plate with moody backdrop. Branding photography for the blueberry council.

Overhead shot of two types of blueberry hummus in separate bowls, with a tray of veggies and cheese for dipping and a bowl of fresh blueberries. Images of blueberries for the blueberry council.

Blueberry quinoa salad in a small croc with a spoon. Sun with moody shadows with stoneware props and more blueberries on surface.

Strip of blueberry fruit leather on a bed of fresh blueberries. Images of blueberries for the blueberry council.

Vibrant blueberry dusted truffles with white chocolate drizzle on a stoneware plate with extra fresh blueberries

Looking into a glass of blueberry sangria with fresh mint leaves. A bottle of wine out of frame is pouring into the glass. branding photography for the blueberry council.

A person pouring wine into a blueberry sangria thick-stemmed glass on a rustic table with a mint plant a a dish of fresh blueberries.

A small blender on a wooden counter in front of a patio door with blueberry smoothie inside. Milk and tray of frozen portioned blueberries sits off to the side. Branding photography for the blueberry council.

Silicone ice cube tray with frozen blueberry smoothie starters in it. Plate with some of the cubes and a bowl of fresh blueberries in the background. Images of blueberries for the blueberry council.

Scientific glassware, measuring instruments, and notepads and paper on a stainless steel counter. Materials needed for recipe development for the images of blueberries for the blueberry council.

Blueberry and chocolate granola bars on a marble and wood cutting board with dried blueberries. All on a wooden table with stoneware mugs with foamy espresso. Moody branding photography for the blueberry council.

Grow consumer demand and enhance product education with visual aid.

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