U.S. Highbush Blueberry Council
Commercial Food Photography
Collaborative, Innovative, Healthful, Fresh
U.S. Highbush Blueberry Council | Website and Branding Photography
The mission of the U.S. Highbush Blueberry Council is to grow consumer demand for and education about blueberries on the global market. When brainstorming the look they wanted to achieve, the ad agency used a couple of my images on their internal mood board. Luckily for me, they went back to the source for their whole campaign! It was important for them to show the range and convenience of blueberries to attract grocery and other business clients I was so thrilled to showcase the blueberry in so many diverse and inspiring ways: from fresh or freeze-dried to canned, from frozen smoothie cubes and fruit leather to compound butters and savory appetizers!